Newsletter email campaigns provide you with specific engagement statistics. They’re a great way to stay on customers’ minds.īecause newsletters are typically disseminated via email, you can automate schedules and segment receivers based on content so that your company is always fresh on the minds of your customers. Newsletters are an excellent place to tell stories that will captivate your customers, making them like you and not just your products or services 2. Newsletters provide a great storytelling format.Įssentially newspapers for a specific company, they provide an excellent platform to tell stories about you, your employees, your beliefs, mission, goals…you name it. To help you make your decision, we’ll take a look at the pros and cons of newsletters, which kinds of companies benefit from which kinds of newsletters and finally, another marketing alternative that you may want to try before diving into a newsletter campaign. Do I have plenty of interesting, pertinent info to give to customers?.Do my customers want to read a newsletter?.Will I have to hire another copywriter to construct a successful newsletter?.To figure out if you can create a successful newsletter campaign, you need to analyze your company make-up by asking yourself things like: In fact, newsletter campaigns can hurt marketing efforts in some cases. Now, we’re not saying that you shouldn’t have one, but we are saying that it’s not necessary for many types of businesses. You don’t have to have a newsletter to be a successful marketer. Content Marketing Writing a Newsletter: Pros and Cons Ap| Jon Teodoro Many Companies Have a Newsletter.
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